Group Heritage Cities of Spain has submitted its bid for English courses for foreigners at the Cervantes Institute in Tokyo.
The initiative is part of the annual Action Plan that was developed jointly with Turespaña and presentation have gone about 90 agents and representatives specialized schools and the mayor of Cuenca, Francisco Javier Pulido, representing the group, Luis Fernando de Segovia, minister counselor of the Embassy of Spain in Japan, Victor Ugarte, director of Instituto Cervantes, and technical group.
To publicize its offer of language tourism, the group comprising the cities of Avila, Alcalá de Henares (Madrid), Cáceres, Córdoba, Cuenca, Ibiza, Mérida (Badajoz), Salamanca, San Cristóbal de La Laguna ( Tenerife), Santiago de Compostela (La Coruña), Segovia, Tarragona and Toledo has made a first presentation in the auditorium of the Instituto Cervantes, followed a workshop, the activity was carried out jointly with the English Tourist Office (ETO) in Tokyo, part of a global network, consisting of a total of 31 offices through which it develops its goals Turespaña abroad. 
Regarding the Plan to Promote Cultural Tourism and language, born in 2001 with the intention of reducing the gap between the potential of Spain as cultural and linguistic and real development of this sector. To achieve this strategy has more than 40 measures that address issues such as the stimulation of cultural tourism, information management and use of new technologies and creating a marketing plan. Japanese Tourism
This, considering that the majority of Japanese tourists arriving in Spain they do on holidays, although a quarter of all visits to our country are made for work and study, in particular, as Turespaña data, nearly three percent of Japanese who come to Spain, his academic reasons.
The attraction of this tourist profile lies mainly in the second segment is more repeat visits, 15% of the total claims to have been to Spain more than four times, and the one with more interest return in the next 12 months (over 56% of total). In addition, it is the Japanese tourist who purchases more done when visiting Spain.
Spain also ranks 13 th among the most desired destinations for Japanese tourists, according to JTB. Corp, Japan Tourist Marketing (2007). Ahead, are located destinations such as Hawaii, Australia, Italy, France or Switzerland.
372,000 Japanese visited Spain in 2007, 38.2 percent more than last year, according to Turespaña, while the Japan Tourism Marketing estimates that the average stay of these tourists is between 8 and 14 days.
Source:
http://www.aviladigital.com
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